Category: Google and search engines

SEO and Competitive Analysis – Know Thy Enemy

While your competitors may not be enemies in the true sense of the word they are still competing against you and need to be beaten. This means keeping an eye on what they are up to. Now, you might be thinking to yourself “But I’m already successful and my website is ranking high. Why do… Read more »

Category: Google and search engines

Getting to Grips with SEO Analytics Jargon

Understanding the way your website works, how people are interacting with your website and how many people are passing through is important to tweaking your marketing techniques and the performance of your site. SEO analytics can take some getting used to and there are many buzz words and a raft of confusing jargon that you… Read more »

Category: Google and search engines

Starting A New Business – SEO Trends

Internet business models are nothing new and have not really changed in the past decade or so, but the techniques used to sell products and services have changed. If you’re just starting a new business then you may be wondering how to get yourself established online and how to ensure you get a nice steady… Read more »

Category: Google and search engines

The Top 10 SEO Mistakes and How to Avoid Them

Oh, SEO. It’s a fickle technology. One moment you think you’re right on top of everything and then BOOM…Google goes and releases another update just to ruin your morning. Even with our years of experience in the business we make the odd mistake, but we’re not too proud to admit it. The key to good… Read more »

Category: Google and search engines

The Database of Intentions AKA Who We Are Online

2012 was a special year for SEO and social media – they got married! Well, perhaps that isn’t strictly true, but they are shacked up together and getting along pretty well. In an ever evolving online landscape, the link between SEO and social media has never been so close. In the Beginning, There was Search…… Read more »

Category: Google and search engines

3 Guaranteed Ways To Improve Your Website Landing Page

landing page blog picture

The success of your website comes down to one thing – conversion rates.  Whilst you might be experiencing the highest volumes of traffic you have ever known, it all comes to nothing if those visitors are not converting to customers.  That’s why it’s so important to get your landing page right.  When it comes to… Read more »

Category: Google and search engines

The Importance of High Quality Content – Welcome to the Google Zoo

In the past year or so, Google has released some mammoth updates.  The first, Panda, was released last February in a bid to counter the spread of poor quality content and to prevent spun content and sprawling websites from boosting search engine rankings.  The aim of Panda was to encourage webmasters to question the quality… Read more »

Category: Google and search engines

SEO on a shoestring – How to make your marketing budget stretch

If you’ve been looking into implementing an SEO strategy for your website, you’ve probably come across lots of sites offering SEO packages for varying amounts. Most basic SEO packages start at around the £400 mark, but what if you don’t have this kind of budget? After all, those just starting out in business rarely have… Read more »

Category: Google and search engines

Why is Google Analytics so important to your business?

So why is Google Analytics so important to your business? For a completely free analytics package, the benefits of using Google Analytics are impressive. The potential to see where the buying cycle of your customer starts and finishes used to be a marketing holy grail and is now available at your fingertips. Attribute your marketing… Read more »

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