Switched on is how many people describe the society we currently live and they couldn’t be closer and further from the truth. Yes our society is switched when it comes to technology, with most people across the globe having an Internet connection and access to smartphones, tablets, laptops and desktop computers. In fact everything from… Read more »
It is widely known the majority of searches on Google are now done using a mobile device. In view of this trend and the long-awaited announcement from Apple about the launch of their latest mobile phone taking place, we though best to give you an overview of what they had to say. Apple iPhone 8… Read more »
Just a few years ago video was seen as an interesting addition to business marketing efforts. Now, video needs to be an integral element of every marketing strategy. Once seen as a fancy business luxury, videos are now regarded as a marketing staple and every business from the smallest stores to the massive multi-nationals are… Read more »
The concept of two cute, cuddly animals striking dread into the hearts of webmasters worldwide is at first, a comical one. However, these two strangely named algorithms can completely devastate a poorly conceived, structured and executed site in minutes. Constantly scouring the internet and analysing websites, these two bots are sophisticated, highly efficient and merciless…. Read more »
Google Continues To Rule Google is still the search engine king. By constantly focusing on the user experience, it will remain to be so. To fight off attrition from minor search engines and social media sites, Google has some major refinements in store for the coming year. These refinements all designed to offer the best… Read more »
Top 5 Reasons You Must Feature Your Company on “Google My Business” Every company has the opportunity to feature their business on the gargantuan Google platform. Your company can be profiled with promotional pictures, images and video, offer full info for internet searches and allow you to connect directly to your customers. It is important… Read more »
‘Desktop search is dead, long live mobile search.’ For the first time Google reports that mobile searches now outnumber desktop searches. This is echoed in internet usage with smartphones accounting for the majority of internet traffic. So now there is a new phenomenon known as Mobile Micro Moments. It is easy to understand when you… Read more »
Google began rolling out the latest update, known as Panda 4.2 last weekend, says Barry Swartz of search Engine Land. The Panda Algorithm Update is site wide so any effect on your website will be on a page by page basis. Add to this that the word on the street is that this algorithm update… Read more »
How a “tummy tuck in Mexico” and a “nose job in Albania” will help you find your ideal customers across the internet! Results from a global campaign for the most searched keywords brought about a vital clue as to how to increase your keyword research, click through rate and ROI from a free Google tool… Read more »
This could be a big embarrassment to some high profile institutions and major companies with mobile websites. Caught dropping the ball when it comes to knowing what the latest events are on the internet ! It is a simple test, but a telling one!When you enter these websites into Google’s own tool for checking if… Read more »
