In this world where everyone seems to be looking for a magic bullet that will boost both sales and website traffic, what if we told you that all you need to do to start performing better is to step it up? There’ll be no guessing, or asking the Magic 8 ball, just some straightforward and results-driven techniques to help you stand out.
To paraphrase Seth Godin, there are a lot of white and brown cows, but nobody really notices them. If you want to be a standout, you need to be a purple cow. A purple cow grazing on a meadow full of white and brown cows is sure to get noticed. Here’s how we can help you with that.
Knowing Yourself
The best brands around the world know themselves. They know who they are, what they are, what they do, what their strengths and weaknesses are, their successes and failures, and they know not only where they are right now, but where they’re headed. A successful brand gets one foot firmly planted in the present and the other in the future. And you can only get to this point by taking a comprehensive audit not only of your digital marketing, but everything in between as well. That way, you’ll know if whatever you’re doing is right or wrong.
Getting Friendly with your Web Competitors
It’s not called a friendly competition for nothing. Know what your competitors are doing right, what they offer that you don’t, and what you can do to one up them. When thinking of the best possible offer to your customers, think about what you can provide them that others can’t.
Once you know why people aren’t choosing your company, then it’ll be much easier to fix any problems with your website or product offerings that are holding you back.
Making a Difference
Great websites and great brands did not reach that level by going with the flow. Instead, they go against it, doing things differently from others. They’ll offer their customers something that makes a difference, or what’s called a “unique selling proposition.” Finding your USP needs some serious thinking to determine that one thing that separates you from your competition. If you lack one, then create one.
The web is full of opportunities that can lead to places you’ve never seen before. These doors can help you achieve success. It all depends on what you’re willing to do to stack the odds in your favour. And lucky for you, digital marketing and web design is our speciality. Get in touch with us and see just what we can do to turn you into a purple cow, make others notice you, and drive your business to success.
