In a surprising move to local search New Yorker’s have been given their own top-level domain name .nyc
.NYC
In a surprising move to local search, the ‘Internet Corporation for Assigned Names and Numbers’ (ICANN) has approved New York City’s bid for a .nyc web domain.
ICANN will be overseeing the roll out of new top-level domains (TLDs), which will replace .com, .net and so on.
The request for a .nyc domain was filed by New York officials after ICANN announced it would make new TLDs available. Similarly, Microsoft filed for .Xbox and .Windows, while Amazon are after .Book and .Cloud.
New York’s Mayor Bloomberg released this statement:
“Having our own unique, top-level domain — .nyc — puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses, they’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”
Referring to New York City as a brand and organisation have helped their case when applying for top-level domains and had to foot the bill in a one off payment fee of $185,000 and will have to pay a further $25,00 annually to maintain control and ownership of the top-level domains. However, these figures do not disclose the fees for registering a business on .nyc domain.
What top-level domain would you want? Share your ideas in the comments box below, we’d love to hear your ideas!
