Category: Survival Guides
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Google has let loose with a double whammy recently. Penguin 3.0 and Panda 4.1 are the latest algorithm updates designed…
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In your excitement to use social media in your business, you assigned someone to regularly post Facebook statuses, tweet, and…
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In this world where everyone seems to be looking for a magic bullet that will boost both sales and website…
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One of the most overlooked aspects of SEO is images. There are many websites with hundreds of images across the…
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What is conversion analytics? Basically, conversion analytics is a technological digital marketing strategy designed to increase the number of actions…
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What is mobile marketing? It’s a massive, ever-evolving digital marketing phenomenon, growing at breakneck speed. There are now an estimated…
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What is social media? Social media marketing (also referred to as earned media) is a branch of digital marketing where…
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What is online display? Online display advertising is an Internet marketing term used to describe the placing of display ads…
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What is PPC? Pay Per Click advertising (also referred to as paid search) is a digital marketing term used to…
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What is SEO? Search Engine Optimisation (SEO) is the process by which you make your website easier for searchers to…
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