Who uses Pinterest anyway and why is it important for marketers?

Social media | 4th Jun

Pinteret’s focus on visuals makes it the ideal platform for retailers and lifestyle brands, but why is it so important?

Written by Kaye Neylon

Some of the world’s biggest and most popular brands adopt what has been nicknamed the “Pinning way of life” as they show the world their most eye-catching content to an engaged and active community of over 25 million monthly users.

To give you an idea of the potential Pinterest has for ecommerce businesses and marketers, we’ve provided you with more stats on the social network’s usage and referrals than you can shake a stick at!

Who Loves to Pin?

  • There are more than 200,000 active Pinterest users in the UK
  • 28.1% of Pinterest users have an annual household income of at least £75,000
  • Pinterest saw a 786% increase in traffic in the UK alone last year
  • The average “Pinner” spends 98 minutes per month on the site
  • Pinterest is now the third most popular social network based on traffic
  • Pinterest is engaging and retaining users as much as 2-3 times as efficiently as Twitter
  • The most popular Pinterest category is Home Decor which receives 12% of pins
  • Why Pinterest is Good For Your Business

  • 25% of the world’s biggest eccomerce sites use Pinterest to drive traffic to their site
  • Reasons why you should use Pinterest

  • Pins with prices receive a 36% higher CTR than those without
  • 69% of online consumers who visit Pinterest have found an product they have or wanted to purchase, compared to only 40% who visit Facebook
  • In 2013, Sony published data which showed that Pinterest drives 2.5 times more traffic to its homepage than Twitter
  • There are 10 times more clicks of the ‘Pin-it’ button than ‘Tweet This’
  • How can Pinterest help your business?

    Speak to our social media team now to find out how Pinterest and other social media platforms can help drive traffic to your site!


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