Twitter is one of the most popular of all social media platforms and can be a great marketing asset for your business. It can help you to build a loyal community of followers and also help to drive traffic to your website. In this article we’ll take a look at some of the things you can do to ensure your Twitter campaign works for you.
Use the Message Space Well
Twitter is a place where you can share information, interact with other people and learn about what is happening on the other side of the world. The 140 character limit may be fine when you want to say hello to a friend, but it can be quite limiting when you have a business message to put across.
You can put across short and sharp messages perfectly well, but when you have something more to say, what can you do? Well, many Twitter business users put out a short message and then link back to a post on their blog. This not only entices people to click on the link, but it also takes them directly to your website.
Know Your Audience (and Competition) Well
Get to know your audience and what makes them tick. Look at what your competitors are putting out on their Twitter feeds too. By keeping an eye on what they are doing you can go one stage further and better. Always post tweets that you think your audience will like to see and what they are likely to share with others. The retweet is your friend here and the more you can get the more exposure you give to your business.
Always Promote Fresh Content
Twitter users like fresh content and they like content that they can use or retweet. Make sure you give your audience fresh articles, but don’t feel that you have to shower them with tweets every five minutes. Less is often more.
Use Meaningful Information
Do you have info that you can share with your readers? Are there tips you can share with them that they can take away with them or share with others? Many Twitter for business users tweet about the things that work for them, give links to newsletters and ebooks or post information about their latest new offers.
Reply to Questions
People use Twitter to leave feedback and ask questions. Make sure you respond to your followers in a timely manner and that you are always polite and friendly. Invite them to find out more through your website or give them your direct email address.
Jungle Media offers expert help when you need it for your social media marketing campaigns. We can run your campaign for you, provide content for your blog, or show you how to reach more users and attract more followers.
Why not speak to our friendly Digital Marketing Specialists at Jungle today to find out more about our Social Media Marketing services.