Facebook puts a temporary hold on its Sponsored Ads but says it will keep its search advertising feature, for now.
Simplifying & Streamlining
In a move that has stunned digital marketers, Facebook announced it’s plans to scrap sponsored search results. For the time being, Facebook has clarified that they are permanently turning its back on “search advertising”.
Facebook HQ have confirmed that move to temporarily put an end to Sponsored Ads will be replaces in the future with ads in its new Graph Search. However, the Graph Search process is still in the development stages.
Facebook made its announcement over the weekend with a view on its practicality, currently most sponsored results in Facebook’s search were for apps, this soon altered when Facebook realised the financial potential for the search platform on what continues to be the most popular social media platform in the world.
Facebook has advised marketers to use its mobile app install ads and Page post link ads as a temporary alternative to sponsored results.
“In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.”
The developers at Facebook recently announced efforts to both simplify and streamline both its ads and products to remain consistent with their newer policies.
With sponsored search results now on hold until Graph Search launches, Facebook will have to rethink how search ads will function and display in time for the new Graph Search feature.
