American’s Social Media Use Reaches 121 Billion Minutes

News | 11th Dec

A report shows that Facebook accounted for 20 percent of American’s online activity and the oddest place to tweet from is the bathroom.

Written by Kaye Neylon

The report conducted by Nielsen indicates that U.S. internet users have spent 121 billion hours online using social media this year, a 37 percent increase from last year’s report.

Last year’s Nielsen report showed that 88.4 billions minutes were spent using social media in the U.S.

Two billion hours (62 billion minutes) were spent on Facebook and viewing friends photos counted as the most popular activity for Facebook users.

Facebook’s mobile site and its app for iPhone and Android users accounts for 93.3 billion minutes, however, Facebook is not the only social media network to capture the attention of American’s.

Twitter showed strong signs of increasing both their web and app audience with other 12,000,000 tweets being sent worldwide daily.

Pinterest boasted figures which indicate they are the largest growing social platform this year as it increased its website audience by 1,000 percent and its mobile app audience by 1,700 percent.

More than 50 percent of adults aged 25 to 34 use social media while at work, this figures is the highest for any other age group.

Social media is also now changing the way we communicate professionally as Neilsen’s report also noted that one-third of adults prefer ¬†customer care via social networks rather than over the phone.

A rather interesting yet equally peculiar fact is that 30 percent of adults use social media when visiting the toilet.

When do you use social media the most? Is there a particularly strange place you have ‘tweeted’ or updated your status? Let us know in the comment box below!

If you would like to read Nielsen’s report, please click here


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