Optimising your website’s content so that search engines can find it is an essential part of any SEO strategy, but why do so many forget its importance?
As one of the busiest SEO agencies in Manchester, we discuss how to make your content SEO friendly and how this will benefit your website’s Search Engine Optimisation.
Why should reader’s read and share your content?
Ask yourself this question the next time you write a blog. You’ll find your writing style and the way you communicate with your audience will alter depending on the call to action you’d like them to take.
Should you provide your reader with an incentive to share your content, your backlink profile will increase and subsequently improve the SEO value of your site. Readers sharing your content with friends online will be noticed by Google and other search engines and will raise the profile of your site as a result.
Remember, write something of value and of use to the reader to improve your site’s SEO value.
Use the right Keywords!
To be seen as an authoritative voice in the eyes of search engines does take time and effort and if you’re starting a new blog, this won’t happen right away.
If your keywords are competitive, it can be difficult to rank in search engines and boost your SEO. If you want to appear on page one instead of page 20 then select your keywords carefully. Google will crawl your sites pages and index them accordingly so people can find your blog and your site.
How to get your readers talking about your site’s content
Using your content to improve the SEO value of your site is a great way to rank, Google’s latest Penguin 2.0 update will be focusing specifically on how you create your content and how people interact with it.
There has never been a better time to pick the right keywords and create unique content, creating a comments box after every blog that you create will prove helpful to your SEO efforts as these comments will be indexed by the search engines and serve as a signal to let them know that your page deserves to be looked at as interesting and worth visiting.
Adding a comments section to your page can also lower your bounce rate as you are encouraging feedback and comments from your readers, this makes your site look like a winner.
Unique content
Last but certainly not least, you need to make sure your site’s content is as unique as possible! Google doesn’t like duplicate content!
If you’re unsure what duplicate content is, this is any content that has been posted on your site that already exists online. To ensure your website ranks is highly as possible you need to frequently create unique and fresh content to be sure that your site isn’t penalised. Even if you created the duplicate content, if it appears elsewhere online, Google will drop your rankings so regular and fresh content is king!
In a nutshell
If you focus on the areas mentioned above and create unique content for your site that your readers will enjoy, search engines will reward your site will a step up in their rankings.
Remember, the key to writing great content is to think about what your readers and site visitors want to read and what they and search engines will find interesting!
Need a little help?
If you need a little assistance will your site’s content and suggestions for suitable blog posts and keywords, contact our SEO team today for some friendly and impartial advice!
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