Google’s ‘Keep’ Steps up in the digital memo market

Keep is the latest entrant in digital memo market but how does it compare with its competitors?

Written by Kaye Neylon

Are you a memo maker? Then this one’s for you!

If you have ever written down a note on the back of a scrap piece of paper and then promptly lost it, you may be interested in Google’s latest offering, Keep.

The new service allows users to keep both checklists and voice notes, as well as annotate photos. The digital memo market is a bustling one and the new offering from Google will put them head to head with popular services such as Evernote.

Is it too late for Google to dominate?

Digital experts have gone public with their prediction that Google might have entered the memo market a little too late. Memory aid services or memo apps are very popular among both consumers and employees who are increasingly swamped daily with information.

For Google to make a big impact on the already heavily dominated market is almost impossible, but this is Google we are talking about! Google who have just taken YouTube to one billion regular monthly users!

Will there ever be room for another Evernote?

Currently Evernote is the market leader with 15 million active users. Microsoft has a similar product in the market in the form of OneNote as well as smaller rivals Springpad and Catch and now it seems Google wants in on the action.

Google’s software engineer, Katherine Kuan announced the launch of Keep onto the memo market in a blog:

“Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you”

Keep is Google’s attempt to turn digital note making into an efficient digital service.

How does Keep work?

The information users input into Keep is stored in Google Drive. An added bonus is the transcribe feature which allows users to leave voice memos and Keep will transcribe those for you. There is also a pretty nifty search facility for users to quickly find the memo they are looking for.

Currently Keep is available only via the web or as an app for phones and tablets running Android 4.0 or above. Some feel Google may struggle to make an impact as Keep offers little to differentiate it from competitors.

Essentially what Google Keep will allow you do what other similar apps don’t is to make notes with your voice, add photos, or type lists, and saves them across your devices. Although Google have come to the party a little late with this and their previous cloud and social networks have struggled to really make an impact, if anyone can dominate, then Google can!

If you’d like to check it out then watch the promo video below!

As Google makes its way through the jungle, Evernote cannot rest easy even with its huge user base they are not all going to desert the app overnight. There is massive convenience about having access to a range of services using one log-in, a delight which only ever appears to be enjoyed by iPhone users. If you own a Google tablet, notebook or mobile device then Keep is the app for you.


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