The Benefits of SEO

As one of the most hard working and diverse SEO Agency in Manchester, we understand the importance of SEO but do you?

Written by Kaye Neylon

What is SEO?

SEO (Search Engine Optimisation) sits at the heart of any strong digital marketing campaign, relying on social media to organically support its efforts, here we show you five benefits of SEO.

1. Increase in Traffic

Google Analytics and reporting tools, help you see a clear picture of any increase in traffic to your site. Using Google Analytics is definitely one way to maximise your SEO efforts while you can keep track of your progress and explore where your traffic is coming from.

One misconception about SEO is that it will give you results, fast. When you begin your SEO efforts, the traffic will increase at a steady rate which Google recognises as a positive thing. Along with using tools to track the traffic to your site, you can clearly monitor progress and adjust your marketing plan accordingly, as more people visit your site and sales increase you will begint o learn what fits best for your business.

2. Brand Credibility (People trust Google)

Statistics point to people putting more trust in the first listing in Google’s SERPs (Search Engine Results Pages)and as a reputable company, Google massively helps any SEO plan.

The further back you are in Google’s SERPs, the more skeptical people are about your website. Harsh but true! We have several top positions in Google’s SERPs for various blogs and our CTR and site traffic has increased as a direct result, if Google positions your business the same it adds credibility to your website that no ad campaigns can top.

3. A Better ROI (Return on Investment)

Recent figures show that if you buy 1000 visitors from a paid ad, only 2% of those visitors may convert. On the flip side, if you get 1000 clicks from SEO efforts, that number doubles and 4% of those visitors will convert.

A higher conversion rate is just one of the benefits of what an SEO agency can bring that can’t be matched by any other form of marketing. Google searches get people who searched for your service to your website and it is these people who are actually looking for your product.

What SEO brings that ads cannot is people seeking your product or service. Ad clicks can be from anyone and while many people may accidentally click on your ad, one hit from Google is far more valuable over a single hit from an ad!

4. Your Competition’s Doing It!

Need we say more? Your competition has their own SEO strategy and they are what could be your traffic to their site. If you ever needed motivation to contact Jungle and piece together an SEO strategy then that was it!

Your competitors know the power of SEO and if your competitors are using it then they will appear before your business on Google’s SERPs. Just think of all those hits that can lead to sales before your website will.

More and more people are realising the power of SEO and are reaping the benefits of a solid SEO strategy, so why aren’t you?

5. SEO Makes You Stand Out

We understand how hard it can be to make a name for yourself in the industry, and get people to sit up and take notice of your brand, especially if your product or service is highly competitive. Adopting an SEO plan will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

We provide a Free Digital Marketing Audit so you can see where your time needs to be spent to see your SEO efforts start to increase your rankings.


Why has your website lost Google ranking?

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