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The good, the bad and the ugly examples of CTAs

Call To Action

Local search has the potential to be a powerful customer acquisition tool, so why do so many get it so wrong?

Written by Kaye Neylon

There’s a Mobile Movement Happening!

A recent study found that 43% of all Google searches have local intent, which is great news if you are an SEO Agency in Manchester like Jungle, and it’s great news for your business too because there are people out there searching for you!

Whether you’re a restaurant, shop or hotel, it’s so important that you are optimising your mobile landing pages correctly or you could be missing out on potential sales and bookings.

To begin with, it helps if you have a mobile site to begin with! At Jungle, we know that when it comes to searching and optimising for local businesses online, customers very often can’t see the woods for the trees. That’s why we offer a specific service local SEO service for local businesses with small budgets and big ambitions.

The finer details of a mobile optimised website include a noticeable click-to-call button that makes it easy for customers to get in touch with your business. The statistics support how likely mobile searchers are to contact you if your details are made available and of course by definition they already have a phone in their hand so businesses should incorporate a large CTA that simply says ‘Call now’.

Jungle Local

If you sell products or provide a service to people or businesses in your local area then Jungle Local is perfect for you. Jungle Local offers a low cost local SEO service that will put your company in front of your target market.

The Good and The Not So Good

Half Moon Brewing Bay Co. vs. Burger and Lobster

Half Moon Brewing Bay Co. vs. Burger and Lobster

John Lewis vs. B&Q

John Lewis vs. B&Q

Direct Line vs. Tesco

Direct Line vs. Tesco

Stroke of Beauty vs. Claridges

Stroke of Beauty vs. Claridges

Hix Chop House vs. Little Bay Battersea

Hix Chop House vs. Little Bay Battersea

It’s all in the CTA

Some would say it’s far more productive to have a ‘Call us’ button and others prefer to display the number for users who may be concerned about calling premium numbers. There’s no right no wrong answer, it’s really all in how you display the number and its positioning on the landing page that will make the difference, although John Lewis does provide the best example of how to do this.

One thing is for certain, following these simple steps will have a positive effect on the users experience and encourage calls, sales and bookings while encouraging returning visitors too:

1. Make it colourful!

2. Bigger is better

3. Put them where they can be seen

4. Unambiguous wording is a massive no-no!

5. Create a sense of urgency

6. Adapt for different devices

Click here now for more information on how Jungle can help you create optimised landing pages for your site on any device.

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