Yesterday, November 11, marked a day of nationwide solace as two-minutes of silence were held to remember those who lost their lives in wars.
Written by Kaye Neylon
The silence carried onto Twitter and Facebook as the Royal British Legion became the first UK organisation to use social media to encourage people to take part in the two-minute silence.
Thunderclap will be used to allow Twitter and Facebook users to simultaneously send the same message, informing their own online following of the cause and remembering those servicewomen and men who have lost their lives.
The message reads:
“I’ll be remembering the fallen at 11 o’clock #2MinuteSilence #LestWeForget”
19,820 people signed up to the campaign in a bid to raise awareness to a new younger generation who use social media on a daily basis.
The Royal British Legion described it as ‘the biggest ever show of online remembrance yet’.
Helen Hill, the legions head of remembrance, said the number of people who turned out to watch the ceremony in London could be the largest ever.
Could we be seeing a shift in the way tradition meets a younger generation? The figures speak for themselves. But will we see other organisations taking to social media to promote long standing causes to reach a wider audience and raise awareness?
Did you take part in the Thunderclap yesterday? We’d like to hear your thoughts.
If you require expert advice, you’re in the right place! Jungle are a social media agency worth speaking to – so call us today us on +44 161 713 1738!
