This week’s iPad Mini launch left many UK iPad users unhappy about the timing of its release following its predecessor’s only seven months ago.
Written by Kaye Neylon
A survey conducted by Toluna QuickSurveys, found that 54% of iPad 2 owners felt the launch of the mini tablet should have been delayed to allow those that purchased the iPad 2 a feeling of ‘value for money’.
Apple launched two new versions of its tablet, the iPad mini and iPad 4 which now incorporates retina display on Tuesday, 23 October to a mass of media interest.
11% of those who took part in the survey said they will be buying the iPad mini, a further 33% said they would “probably” buy the mini tablet.
The survey asked participants what tablet they would prefer, 43% said the Kindle Fire is their first choice in comparison to 39% opting for Apple’s new offering and trailing behind was the Nexus 7 Tablet with 18%.
Priced at £269, the iPad mini exceeds the cost of rival models, leaving Apple no choice but to defend the price tag.
Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, has came to Apple’s defence.
“The iPad mini is far and away the most successful product in its category. The most affordable product we’ve made so far. I think a lot of customers are going to be very excited about that.”
The iPad mini is available to pre-order as from today.
