Using Paper.li to Enhance Your SEO

If you have noticed more and more daily newspapers being unleashed on Twitter and other social media sites you might be wondering what they are all about and whether you can utilise them in your marketing efforts.

One such marketing tool is paper.li. This Swiss application has been growing in popularity with Twitter users in the past year. Paper.li is quite clever in that it can build a newspaper on any given subject in a matter of seconds.

Paper.li can be used on its own to use as reference material and can also link to Facebook. You can create as many newspapers as you like on any given subject and publish this information to the masses. But can it be used as an SEO and will it give you any worthwhile returns on your effort?

The Good Points

You can create papers instantly and share them with your followers on Twitter and Facebook.

You can use paper.li to search for and compile the best stories of the day saving you hours of wading through news sites and other information portals.

You can pull in stories from other sources such as Twitter hashtags and lists.

Paper.li is a great way of staying in touch with what is going on in the media and your industry and could show you something you have missed.

Create as many papers on as many topics as you wish.

And the Bad…

Google does not index newspapers so the links from paper.li to your site won’t actually give you any value. However, the information used to create your paper.li newspaper could help you to become an authority on your chosen topic or within your industry and this can be very good for business.

Don’t spend too much time on using paper.li. Create your newspaper every day, publish and let the rest happen naturally.

Right now, paper.li is not customisable. That means you can’t drop stories or combine papers to make the ultimate newspaper experience.

Our Conclusion

If you are looking for an effective SEO tool that will help to build your organic traffic through indexing then paper.li is not for you. However, if you are looking at an effective means of broadcasting industry news to your followers and attracting interest in your brand and goods, paper.li can work very well.

Paper.li is free so why not give it a whirl? If you write regular blog articles for your website, it’s a great way to source material for those articles and find out what is hot right now in your sector.

Here at Jungle, we research the latest SEO tools and services and use only those that give our clients a great return on their investment. We’d be delighted to speak to you about the goals you have for your website and your business.

If you are looking to reach a wider market speak to the team at Jungle today!