Tag: Content Marketing

Google Removes Authorship Picture from its Search Pages.

Google Plus Authorship

Google has updated the way Authorship is displayed on the search engine result page. The change included the removal of authorship picture on the search engine result pages, and a smaller picture will be used on news pages.John Meuller Webmaster Trends Analyst at Google when referring to their ongoing efforts to clean up the visual… Read more »

Tag: Content Marketing

Google Payday Loan Algorithm 2.0 Launched

Pay Day Loans Algorithm 2.0

On May 20 2014, internet search engine Google confirmed it had launched version 2.0 of its Payday Loan Algorithm. A Google spokesperson said: “Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last… Read more »

Tag: Content Marketing

Is eBay A Big Loser In the Google Panda 4.0 update ?

Google Panda 4.0

Online auction giant eBay appears to have lost a lot of its traffic from the Google search engine, according to the latest results available from German search engine optimisation software developer Search metrics.This follows the release, on May 20 2014, of version 4.0 of Google’s Panda algorithm, which is designed to ensure that only high… Read more »

Tag: Content Marketing

Incorporating Video in your Content Strategy

Videos may well be the best element that you can incorporate video in your content strategy. After all, many people prefer to watch entertaining clips than read lengthy articles. Videos are also popular on social media networks, giving you the chance to maximise your exposure and your online presence.Video marketing is convenient due to several… Read more »

Tag: Content Marketing

How to Write SEO Friendly Content for your Website

SEO friendly content for your website

Optimising your website’s content so that search engines can find it is an essential part of any SEO strategy, but why do so many forget its importance? Written by Kaye Neylon As one of the busiest SEO agencies in Manchester, we discuss how to make your content SEO friendly and how this will benefit your… Read more »

Tag: Content Marketing

7 simple ways to sharpen up your content

Content that has the “oomph” factor!

Content that has the “oomph” factor! Written by Kaye Neylon These are the tips that copywriters swear by and now we’re sharing them with you. Whether you’re putting together a blog, getting social with the networks or developing that content-marketing campaign that will give your brand the digital boost it craves, content that hits your… Read more »

Tag: Content Marketing

Content Marketing: The Four P’s

Positioning, Passion, Paid Media and Perseverance. Written by Kaye Neylon These are the four P’s of Content Marketing and here’s how to utilise them within your digital strategy. Gone are the days of content marketing only being regarded as useful for those within the B2B sector, content marketing is now used effectively to other consumer… Read more »

Tag: Content Marketing

The Rise of the Infographic

Marketing meets Social Media: The Rise of the Digital Age

Marketing meets Social Media: The Rise of the Digital Age Written by Kaye Neylon An infographic is a visual breakdown of bulk data, but you didn’t need us to tell you that, right? But did you know that the infographic’s popularity has soared thanks to social media? Social media provides users with instant, often real-time… Read more »