Category: Survival Guides

Penguin 3.0 impact; and how to protect your web business.

Penquin 3.0

Google has let loose with a double whammy recently. Penguin 3.0 and Panda 4.1 are the latest algorithm updates designed to filter out inferior web content.Panda has gone after content and Penguin is aimed toward backlinks pointing to your website.Any websites which do not offer relevant and quality content to the user are being systematically… Read more »

Category: Survival Guides

Estate Agents hit by ISP routing problems to Dezrez.

Hundreds of independent Estate Agents are unable to display houses for sale on their websites today, due to problems with ISP routing access to Dezrez software.Dezrez property management company is popular with most independent estate agents in the UK.The problem, which seems to have begun in the early hours was still causing blank screens on… Read more »

Category: Survival Guides

Social Media Marketing: A Short Survival Guide

Social Media Marketing Image

In your excitement to use social media in your business, you assigned someone to regularly post Facebook statuses, tweet, and upload pictures and articles about the latest updates in your business. But even if you have the most reliable Facebook enthusiast or a great Instagram photographer in your department, you simply can’t please others if… Read more »

Category: Survival Guides

Surefire Ways to Standout from your Web Competitors

In this world where everyone seems to be looking for a magic bullet that will boost both sales and website traffic, what if we told you that all you need to do to start performing better is to step it up? There’ll be no guessing, or asking the Magic 8 ball, just some straightforward and… Read more »

Category: Survival Guides

Don’t Forget to Include Your Images in SEO

Don't forget image content

One of the most overlooked aspects of SEO is images. There are many websites with hundreds of images across the site and it’s actually quite easy to apply a few SEO principles to them. When thinking about SEO you need to look at all the elements of your site that can tap into this technology…. Read more »

Category: Survival Guides

Conversion analytics: A Jungle survival guide

What is conversion analytics? Basically, conversion analytics is a technological digital marketing strategy designed to increase the number of actions completed by your website visitors. These actions could include anything from making a purchase or leaving their details with you, to phoning you for a quote or commenting on your blog. How does it work?… Read more »

Category: Survival Guides

Mobile marketing: A Jungle survival guide

What is mobile marketing? It’s a massive, ever-evolving digital marketing phenomenon, growing at breakneck speed. There are now an estimated 11 million smartphone users in the UK alone. Even without taking all the tablet users into account, that’s a huge audience – with a mammoth reach. Think about it, people carry their phones with them… Read more »

Category: Survival Guides

Social media: A Jungle survival guide

What is social media? Social media marketing (also referred to as earned media) is a branch of digital marketing where brands and businesses communicate with customers by participating in social media networks such as Facebook, LinkedIn and Twitter. Social media is a term used to describe the overall space and the activities around social interaction… Read more »

Category: Survival Guides

Online display: A Jungle survival guide

What is online display? Online display advertising is an Internet marketing term used to describe the placing of display ads on other company’s websites. These can be in the form of banners, leaderboards, skyscrapers, MPUs, buttons and, most recently, video formats – especially the highly successful pre-rolls which can send response rates through the roof…. Read more »

Category: Survival Guides

PPC: A Jungle survival guide

What is PPC?Pay Per Click advertising (also referred to as paid search) is a digital marketing term used to describe the activity of advertising your site on other websites or on search engines and paying the host company each time someone connects to your site.This is a popular emarketing strategy because you don’t pay to… Read more »

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